Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
If you're looking for a way to get additional traffic to your web site, Kevin
Bidwell has a sly traffic idea he will be sharing with you in today's edition
of Etips.
I hope you'll enjoy the publication.
To your success!
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 EZ traffic from Google and
Yahoo Traffic
By
Kevin
Bidwell Copyright © 2004
This is a sly traffic idea I got
from my Kentucky cohort Garrett French. Garrett writes for WebProWorld.com.
Garrett and others in the search engine optimization forum noticed a large
number of visits from people using either Google's image search:
http://www.google.com/imghp
or Yahoo's:
http://search.yahoo.com/images
The basic idea is this: Some people - likely many - use the image search
rather than a strict word search to find websites, products and other information
they are interested in.
Who would this benefit? There are several likely possibilities:
1. Site owners who sell physical products
This could be a huge help if you have trouble "topping" the search engines
for your best terms. People who are shopping for tangible products are more
likely to use pictures.
If you sell physical products, you need to do this now.
2. Sites which are "graphics heavy"
If you sell pictures or use many graphic images to represent the content
on your site, you can get solid traffic from image searches. For example,
a current events site might dramatically increase traffic by optimizing its
current events images.
3. Sites which are Personality Driven
If your site is about a particular person or is a "vanity" site, you can
increase your traffic by optimizing pictures of the personality - including
their name and industry.
4. Tutorial Sites
If you have instructional materials, optimizing your "step-by-step" graphics
can get you multiple listings for your best topics. If your tutorial site
focuses on help with a particular piece of equipment or software, labeling
your images with that name will associate your site with that product.
5. Regional Sites
If your site is a regional portal site, having images optimized to local
search terms can be very compelling. If your site offers "Smokey Mountain
Cabins," labeling a picture as "smokey-mountain-cabin.jpg" is going to be
better than "cabin.jpg." By labeling each individual picture for that cabin
like this: "smokey-mountain-cabin-living-room.jpg" will also help get more
traffic and exposure.
6. Any site wanting better search rankings
By optimizing the graphics on your own pages (see below) you will likely
increase the overall ranking of your page at Google. So, even if you don't
fit the criteria above, you will still want to optimize your graphics in
order to improve your overall search rankings.
If you have a web site name, make sure you have a logo as an image which
will display that name. You can get a free one custom made for you here (saves
you $35+):
http://www.All-In-One-Business.com/graphics
You will also want to read about image optimization. You can get the latest
scoop here:
http://www.webproworld.com/viewtopic.php?p=101562
Optimizing your images is simple and could be highly profitable. Put it to
work today and you might just be whistling your way to the bank tomorrow.
About the Author:
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| Tip of
the Week |
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When using File Transfer Protocol
(FTP) to upload your files to your server, text, html and script files should
be uploaded in ASCII mode. Any file that isn't ASCII text, such as programs,
graphics, ebooks, sounds and movies should be uploaded in BINARY mode.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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