Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
Last week, we focused on Blogs and the response was amazing. Thank you for
all your kind comments and feedback -- I sincerely appreciated your messages.
For those who may have missed it, you can find it in the
archive.
As many of you requested further information about Blogs, fellow subscriber,
James Maduk, has written a multimedia ebook called, Blogging Secrets,
I believe you will find very helpful. This ebook will not only answer
any questions you may have about Blogging, but it will also provide you with
audio and video instruction to assist you. You can download the trial
version here:
Blogging
Secrets - Turn your personal opinions, rants and raves, into new subscribers,
loyal targeted traffic and a flood of new customers and income.
On another note, congratulations to everyone who took advantage of the
Nicheology™ opportunity I presented you with last week.
For those who may have missed it, Jimmy D. Brown and Ryan Dice have developed
a great new system that not only finds tiny niche markets for you, but it
also provides you with products that target the niche. Not just any product,
but "Products in the Rough" that you can use to...
-
Create your own unique products that you
control
-
Build an affiliate program and setup joint
ventures
-
Promote your favorite affiliate programs in
the content
-
Extract information to create lead generators
such as articles, mini-courses and short reports
-
Launch a viral eBook and even sell customization
rights
-
Use some of the content as bonuses and upsells
for related offers
-
Sell on eBay.com and other online auction
sites
-
Package the information into a membership site
and charge a one-time fee or monthly membership dues
The possibilities are endless...
This powerful new membership site provides you with just about everything
you'll need including...
-
Membership Benefit
#1
Two (2) Completed Niche "Products In the Rough™" Each and Every Month
($1800 Value Per Month!)
-
Membership Benefit
#2
Four (4) Additional "Niche Product Profiles" Each Month
($97 x 4 = $388 Value Per Month!)
-
Membership Benefit
#3
Full Access to Our Ever-Growing Niche Marketing Training Center
($27 Value Per Month!)
-
Membership Benefit
#4
VIP Access To Exclusive Tele-Clinics and Audio Case Studies With Other Niche
Marketing Experts
($97 Value Per Call!)
|
I joined this membership site and am thrilled
with the potential it has to offer. Niche marketing is the absolute most
profitable -- the earning potential is simply amazing.
The products presented through Nicheology™ aren't anything like the
standard resell rights products branded with someone else's name. These are
generic "raw source" products that will enable you to edit the information
to suit your needs. In other words, they're handing you two prewritten
informational products that you can completely edit, add to, change, and
put your own name on -- each and every month!
I highly recommend that you visit the site and sign up for a Charter Membership
to Nicheology™ at a 40% discount. However, you'll have to hurry, as
this special discount won't last. The price will be increasing
considerably.
Visit
Nicheology to get started
today...
If you'd like to learn more about Niche
marketing and Nicheology™, read Jimmy D. Brown's new report,
How
To Create Multiple Streams of Niche Profitability.
-------
In today's edition of Etips, Dr. Kevin Nunley provides you with some great
information and resources to assist you in adding sound and video to your
web site.
I hope you'll enjoy the publication.
To your success!
Sponsor Message
 Put Sound and Video On Your
Web Site
By
Dr. Kevin Nunley
Copyright © 2004
Sound and video are coming to the
Internet in a big way. Now, with cheap new technology, anyone can turn their
website into a TV or radio station without spending a dime.
Given the huge audiences that radio and TV have (99 percent of American homes
have a TV and most own five radios), putting audio and video on your site
could be the most important thing you do. Some studies show audio and video
can increase website sales by as much as 50 percent.
Streaming media, as it is called, excites customers and keeps you ahead of
your competition. The static printed web page will be around for a long time,
but watch for most leading sites to start offering audio and video.
Streaming media requires a lot more data than a simple printed page. Having
DSL or a T line helps. Since most consumers still use dial-up modems on lines
that support less than 40k, Internet audio and video rely on clever methods
for compressing and reducing big files of data.
The result is sometimes fuzzy audio and pictures that look faded and blurry.
The level of quality might be annoying on regular TV, but it's nothing short
of exhilarating coming from the Internet. One client who is using web video
says he is getting a phenomenal rate of sales from it.
Your web site visitors won't mind a bit if your presentation isn't network
professional. They will appreciate the big jump from reading text to seeing
a media presentation.
Start with Audio.
There is a huge difference between the amount of work it takes to produce
video and what is needed to build an audio-only presentation. A single individual
can produce an outstanding radio show while even a simple TV program requires
a full staff.
An audio presentation doesn't require location, lighting, or the inconspicuous
microphone placement video demands.
You can record your voice, add some music, drop in a sound effect and your
audio program is ready to hit the Internet.
There are a number of cheap or free programs that let you record your audio
as a simple WAV file, a Real Audio file, or a an MP3. After trying several
of them, I settled on a $20 program called Internet Audio Mix available from
http://www.acoustica.com.
It works with your PC's sound card to record up to four digital tracks. Operation
and editing is completely intuitive.
Most recent PCs have Real Audio bundled with windows. That means a large
and growing number of your customers can click on your audio link, download
your Real Audio file, and listen to it within a matter of seconds.
Speak with energy when you record audio tracks. Because people can't see
your face, your voice has to pack extra punch.
Try to cut down on "uhs" and "uhms." Don't feel like you have to talk like
an announcer. Customers respond better to a voice that sounds like a regular
person.
Several companies have created easy systems for producing and hosting your
audio for free. GiveMeTalk.com
(http://www.givemetalk.com)
provides a simple free program for recording your talk show, then lets you
host it on their site where customers can hear you.
I recorded my articles as MP3 files (the format Internet music uses) and
loaded them up on Live365.com
(http://www.live365.com).
The site rotates my talks, making them available non-stop 24 hours a day
at no charge. I call it the DrNunley Radio Network and link to it from my
site.
Moving Up to Web Video.
Video experts tell me we're years away from having quality streaming video
on the Internet. Still, there are some easy ways to offer fairly good video
from your site.
Because the Real Video format is becoming so widely accepted, you can download
and use several of RealNetwork.com's
(http://www.realnetwork.com)
free video production applications.
Real Slideshow (free) lets you combine images with talk, music, and sound
effects. Real Presenter (also free) turns your PowerPoint presentations into
Internet video.
Several of the free web hosting sites now host your streaming media presentations
at no charge. Tripod.com
(http://www.tripod.com),
one of the pioneers in free web sites, offers a program called ShowMotion.
You can combine still photos with clips of video, scanned images, and backed
with your narration. Tripod hosts it for free.
If all this sounds a bit too technical, Tripod features several fine
presentations produced by high school students. The format is drag and drop
and impressed me as being vastly easier than designing a web site.
Even though Internet audio and video is cutting-edge and exciting, it doesn't
come near the quality we are used to with regular radio and television. That
is good news for small web sites. You can turn out a homespun effort and
still be right on the heels of professionals.
For true professional level video, check wbcimaging.com
(http://www.wbcimaging.com).
They are television engineers who have long taken an interest in the best
ways to put video on the Internet.
Radio is a billion dollar industry. Television is arguably the most influential
media ever invented. Now that it has become so easy to produce your own Internet
audio and video, it makes sense to add those powerful dimensions to your
web site.
About the Author:
| Kevin Nunley
provides marketing advice and copy writing for businesses and organizations.
Read all his money-saving marketing tips at
http://DrNunley.com/.
Reach him at kevin@drnunley.com or 603-249-9519. |
|
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Professional graphics are an
important part of a web site's success. However, locating quality graphics
can be a difficult process.
Photodisc
offers a wealth of quality graphics for the Internet marketer. Their powerful
search engine will enable you to enter very specific keywords and find the
exact image you're looking for.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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