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Hello,
Welcome to this week's edition of Etips.
Building a list of targeted potential customers is an important part of
developing a successful Internet business. However, the competition is fierce
and gaining new subscribers can be a challenge, to say the least.
In today's edition of Etips, Willie Crawford shares some of the list building
secrets used by some of the top Internet marketers in his article, 100,000
Subscribers in 30 Days? -- it's possible with a little bit of know-how.
I hope you'll enjoy the publication.
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 100,000 Subscribers In 30
Days?
By
Willie
Crawford Copyright © 2004
Two years ago, I sat in Joel
Christopher's "Master List Builder Seminar" listening to ideas on how to
build my list faster. The room was filled with seasoned on-line and off-line
marketers. They all told us that the money was in the list... something we
all knew intuitively.
People in the room shared just about every method imaginable for building
a list. They covered what worked, what didn't, and what you definitely should
not do. They shared their personal experiences and the results of their latest
list building tests.
A few of the speakers had tremendous impact on me. One was Paul Myers, whom
I previously knew primarily from on-line discussion forums. I had also enjoyed
several LONG phone calls with him. The other speaker whose message intrigued
me was Frank Garon. Frank spoke of buying lists of new subscribers for less
than a penny a name. He spoke of something called "co-registration."
Terry Dean also validated for me the impact writing good ezine articles can
have at that seminar.
Frank Garon REVEALED that he and other top marketers regularly joined together
and bought batches of tens of thousands.... maybe 100,000 names. These names
were gathered via on-line forms placed on high traffic websites. The forms
offered more information on the types of products and services that Frank
and his friends offered. The websites' visitors checked this box requesting
more information, and these names (along with datestamp, IP address and other
relevant information) was passed to the opt-in name purchasers.
As I listened to this talk of building a list of 100,000 in a month or less,
I wondered, if it's so great, why isn't everyone doing it? The answer that
later became clear is that many of the top marketers ARE doing it. It's not
their only method of building a list, but it's definitely one of their most
profitable.
The next question that popped into my tiny mind was, "Are these really
subscribers or will I be accused of spamming if I send emails to these people?"
These people do actually opt-in to receive more information about starting
an on-line business. They do physically check a box requesting more information
be sent to them. That does technically make them opt-ins.
Later, my coaches and mentors would share with me many SECRETS. One was that
when you have access to one of these list, it's all about return on investment.
We all know that names purchased via co-opt systems are less responsive.
They are less responsive because the subscribers don't know you - they don't
have a relationship with you.
These mentors went on to share that there was a proper way to legitimately
turn these opt-in "LEADS" into subscribers. The method is very simple. In
your first, and every email to them, you remind them that they requested
more information of this type through an on-line form. It doesn't hurt to
include the date, IP address and email address they subscribed from. Then
you go on to share some fantastic information with them... maybe in the form
of your ezine. In every contact with these purchased names you also include
an easy method for them to unsubscribe.
If you provide genuine value, over time, you will build a relationship with
many of these leads. Many will unsubscribe, but again - the important metric
is return on investment. that's what you need to track. If you start out
with 100,000 names but 6 months later that list has dwindled down to 10,000
or maybe even 1000, what is the lifetime value of those list members remaining?
That's the question you need to ask. You answer that largely based upon what
you currently earn for each subscriber on your list.
Another concept that sank into my head at Joel's workshop was the concept
of building sub-lists. These are lists that are kept separated based upon
the source. This allows you to send emails/offers to your lists based upon
list demographics or how they were acquired.
I now have many sub-lists. These sub-lists are from articles I written,
teleseminars I conducted, interviews I given, course I've authored, website
forms, joint ventures, and co-registration purchases. Each list is generally
set up as an autoresponder that I can send select messages to. My autoresponder
system allows me to send out an unlimited number of both scheduled and
unscheduled messages.
The primary system I use cost me $19 per month for an unlimited number of
autoresponders with an unlimited number of messages. I can pre-schedule message
for up to 24 months. This fantastic autoresponder deal is available through
http://ProfitAutomation.com
ProfitAutomation.com does have very strict policies on how these autoresponders
can be used to prevent spam accusation problems! There is also a limit on
the number of new names you can import at a time. For that reason, I recommend
that when dealing with co-registration emails you use the autoresponders
at:
http://Therealsecrets.com/co-reg/
I also recommend that with co-registration names you not email to them too
often. I send them a few emails, spaced over several months. In those emails,
I provide information of genuine value... on the topic of building an on-line
business AND I invite them to join my regular ezine list. In each email,
I inform them of how and why they are getting the email AND provide a convenient
unsubscribe link.
Over the years, I've spent many thousands of dollars on co-registration lists.
The quality has varied. The best deal I have discovered is through the "Nitro
Guys." They can deliver 100,000 names in 30 days. If you want less, they
have an "auto-ship plan" where they send you 25,000 names a month. These
names are in CVS format which mean you can import them directly into many
list management and autoresponder systems. Some systems, including
ProfitAutomation.com, mentioned above, do limit the number of names you can
import at a time... so read the terms of service before signing up.
I mentioned the "Nitro Guys. I was attracted to them by the following intriguing
headline:
"Ever Wonder How Top Marketers Get Thousands Of Subscribers On Their Lists
While Everyone Else Struggles To Just Get A Couple Hundred?"
I clicked through to their site to complete the education I had started at
Joel Christopher's workshop…
They taught me all about the system a lot of top marketers use to build their
lists fast. Their service provides me with a great return on investment.
That's what keeps me going back. For more on their services visit:
http://Therealsecrets.com/co-reg/
There are no real magic bullets. I've found the names purchased through
co-registration services much less responsive than the names acquired from
visitors to my website. However, I have grown to consider opt-in co-registration
names to be a vital part of my marketing mix. Maybe you will too? Give it
some thought. And now… you know one of the secrets to building a mailing
list of 100,000 in 30 days.
About the Author:
| Willie Crawford
has been teaching others how to build an on-line business since late 1996.
Frequently featured in radio, magazine and newspaper articles and interviews,
Willie teaches the average guy what the top marketers are doing but seldom
talking about. For example, Willie demonstrates the power of automated residual
income through his system at:
http://ProfitAutomation.Com
Visit now for a business boost. |
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