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Hello,
Welcome to this week's edition of Etips.
Are you looking for an easy way to increase your online sales? Offering your
potential customers special quality bonuses with the purchase of your product
will increase your sales considerably. You may even be surprised to learn
that a number of your customers may have purchased your product or service
just for the bonuses!
In today's edition of Etips, I
will be featuring an excellent article titled, 5 Exceptional Bonuses That
Will Increase Your Online Sales, written by Jeff Smith of Higher Trust
Marketing.
I hope you'll enjoy the publication.
To your success!
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 5 Exceptional Bonuses That
Will Increase Your Online Sales!
By
Jeff
Smith Copyright © 2004
Do bonuses really work?
At least once a week we get asked about the common approach to offering bonuses
-- has this technique been overused?
My answer is always the same...
Crappy, freely available, 3rd party bonuses are definitely overused and have
become quite ineffective.
Bonuses that are different, relevant and of high perceived value will often
double or even triple your sales - It has happened to me.
WHY BONUSES WORK
Since the beginning of time, bonuses have been used by advertisers to entice
users to make a buying decision.
Bottom line is, they do work and here's why...
We make buying decisions based on emotions, you've no doubt heard that statement
before.
However, being rational, thinking and logical humans, we also must justify
our decision to buy we do that by convincing ourselves there is enough value
to justify our emotional decision.
You read a sales letter, are intrigued by the headline. Your attention is
kept through the first paragraph and you decide that you want the product
or service based on benefit statements you relate to.
Now, you check the price - and it's somewhat higher than you anticipated.
Buyer's won't usually give up at this point.
They will actually attempt a value calculation by re-looking at what they
get.
That's where your bonuses can make a big difference - they either justify
the cost and click your order button, or they are gone forever.
5 EFFECTIVE BONUSES YOU CAN USE
It used to be you could throw just about anything into your offer and it
would increase your response rate.
Not today though, today's customers look closely at the benefit they will
get from their bonuses.
Select the right combination and you can still easily double or even triple
your response rate.
So what can you bundle that will provide value for your customers WITHOUT
taking months to create?
Here are 5 power-packed bonus ideas to increase your sales:
1. Work Sheet or Checklist.
This is one of our favorites, we've had terrific feedback using checklists
in the past - some of which could have been sold on their own. If you have
a product that explains a series of steps, processes, techniques or strategies
to your customers, then pulling those into a checklist can be extremely simple
and effective.
Use Microsoft Word's ability to insert a square symbol and a check mark -
you will find both under the "Webdings" symbol options.
Checklists are also wonderful bonuses to use for tele seminars, coaching
sessions, consulting services, seminars and other educational opportunities.
2. Short Summary.
You're ebook, audio or video may be 100's of pages long. Summarize the key
points into 3-5 pages and you will have created a high-value bonus without
having to create additional content.
3. Audio or Video clip.
Use a related audio clip to help communicate your point, cover a case study
or example that is related to your ebook.
Interviews are a great way to quickly generate high-value bonuses. A 15-20
minute telephone interview will give you a 1-2 Meg audio file that can prove
very valuable to your customer base - as long as it is directly related to
your content.
Assume your ebook topic is exotic travel. Find a few people who have travelled
to exotic locations and request a few minutes of their time to answer some
questions over the phone.
If you need more information on recording telephone interviews - you can
download our complimentary special report here:
http://www.infoproductcreator.com/freereportdown.html
4. Software
You are selling an eBook on how to make it big in the stock market. Imagine
if you could bundle bonus software that makes it simpler and quicker to apply
your techniques.
Software has a high perceived value.
You can find tons of free or trial software at sites such as
http://www.download.com
(Select "Advanced Search" link in upper right hand corner and select different
License options in drop down list),
http://download-soft.com,
or
http://www.50download.com.
Another option is to hire a developer through
http://www.elance.com
or
http://www.freelance.com
to create a simple software application you can offer as a bonus.
5. Bundled service
I've had great success bundling relevant services with my products. For example,
if you order "Ultimate Information Entrepreneur's Success Package" -
http://www.infoproductcreator.com
you will not only get an incredible package for creating your own
income-generating infoproducts, but you get a complimentary 20-minute
consultation with a top copywriter online.
Makes sense right?
You are creating a product to sell online, you will need to create a highly
effective website.
Think beyond the specific problem/problems you are solving for your customer.
What ELSE will they need solved?
Match that need up with a service professional and you have a very high-value
bonus.
Most service professionals offer some form of gratis trial, that's what you
can offer to your customers.
MAKE YOUR BONUS STAND OUT!
The final point on effectively using bonuses to enhance your sales is to
stand out from the crowd.
What is everyone else doing - offering some crappy, resell rights, largely
useless eBook.
The perceived value of such bonuses are less than zero - meaning they can
HURT your sales more than help them.
Create a high-value bonus, and you will see immediate positive results on
your sales and profits.
About the Author:
| Jeff Smith
is dedicated to helping you turn your knowledge into highly desirable, hot
selling information-based products (eBooks, booklets, seminars, courses,
etc...) Through his highly acclaimed site:
http://www.highertrustmarketing.com
you will find exactly what it takes to create and market high-profit
infoproducts. |
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