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Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
If you've been struggling to drive
traffic to your web site, today's feature article, written by Ewen Chia,
will assist you in maximizing the true value of the traffic your site is
currently receiving.
I hope you'll enjoy the publication.
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 Maximizing The True Value
Of Your Traffic
By
Ewen
Chia Copyright © 2004
You may be shocked to hear this.
You DON'T need a lot of traffic to make your website a screaming success.
Many new marketers are led to believe the key to profits lies in throwing
as much traffic as possible at their sites. Hence increasing the popularity
of traffic blasting programs which are inevitably money-drainers for the
honest marketers.
If only it was that easy.
The truth of the matter is, there are only two basic ways to increase the
profitability of any website, and in turn maximize the true value of your
traffic.
One is by targeting the traffic you get, the other is by generating a call
to action from that traffic.
Lets look at each one in more detail:
(1) Targeting your traffic
What you need is the right kind of traffic. To put it another way - what
you need to make more money right now is highly targeted traffic.
As mentioned, the true value of traffic is in how you can maximize it to
achieve certain positive outcomes you desire - be it higher sales or more
quality subscribers.
Such outcomes are only possible if the traffic is highly targeted to what
you are offering.
The question is in how you can receive such targeted visitors quickly and
easily.
You can do this by using certain proven traffic generation strategies such
as writing articles, joint ventures with targeted marketers/e-zine publishers,
search engines, your own affiliate programs, etc.
== side note ==
"Autopilot Traffic Streams" reveals hidden ways to generate your own automatic
streams of targeted traffic quickly and easily. You can download this $37
ebook here free, simply right click and choose 'save target as..' from this
link:
http://TurnkeyMoney.com/AutopilotTrafficStreams.pdf
========
These highly effective methods attract pre-qualified visitors who are mostly
'pre-sold' before arriving at your site.
(2) Generating positive responses
The hands down easiest way to maximize any traffic is by increasing your
website's conversion rates.
You can achieve double, triple or even 10X more profits by converting more
visitors into customers.
Let us look at a very basic example:
If your current website converts at 1% (meaning 1 sale for every 100 visitors),
you would make 5 sales for every 500 targeted visitors you sent there.
Lets say you managed to increase this conversion rate to 3%, the same 500
visitors will give you 15 sales, an addition of 10 sales from just a 2% increase
in the conversion rate!
While this sounds ideal, how do you heighten your site's conversion rates
and maximize each visitor's value?
There are many ways to achieve this, some of which include:
Faster loading time; Easier navigation; Easier reading; Flexible payment
options; Packaging of unique offers; Increasing product value and of course
creation of more effective copy, etc.
In summary, generating highly targeted traffic and motivating positive calls
to action is the key to achieving higher profits more quickly and easily.
It's a powerful and synergic strategy you can't afford to ignore as an internet
marketer - so start maximizing the true value of your traffic today!
About the Author:
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