Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
I don't know about you, but I receive several link exchange requests each
week. However, very rarely do I exchange links. Why? Well, it's not that
I'm against reciprocal linking, as I have a
directory just
for this purpose. I usually decline due to the fact that the request came
from a link harvesting software, the site isn't a good match, or the site
looks unprofessional.
It has gotten to the point that the only way I'll give a site a link is if
I've joined their affiliate program, or they're providing me with quality
content. And, I'm not alone. Many webmasters are now requiring content in
exchange for a link.
In today's edition of Etips, I will be providing you with some great ways
to use content to obtain links from other sites.
I hope you will enjoy the publication.
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 Content - The Ultimate Link
Building Strategy
By
Shelley Lowery
If you've been looking for an easy
way to get your link on hundreds of websites and increase your traffic, providing
content may be your answer.
Not only is providing content easy and inexpensive (it only costs your time),
but it also has the potential to provide you with massive free promotion
and builds your credibility.
If you've contacted any webmasters lately, and requested a link exchange,
chances are, you didn't receive a response. More and more webmasters are
choosing not to exchange links with other sites. Instead, they are now requiring
content in order to receive a link.
As you're probably aware, the Internet is all about information. For this
reason, webmasters and ezine publishers are continually looking for quality
content.
Content comes in a variety of forms, such as articles, tips, reviews,
HTML/JavaScript codes, and ebooks.
Articles
Write quality articles in the area of your expertise. At the bottom of your
article, include a few lines of text about you and/or your products, and
a link to your website.
The most popular articles are those that teach or inform with regard to the
subject matter.
Articles should be between 500 and 750 words and formatted to 60-65 characters
per line.
For further information on writing and publishing articles, you may read
the article entitled,
Write for
Publicity.
Tips
Write quality tips in the area of your expertise. At the bottom of each tip,
include two lines about you and/or your products, and a link to your
website.
Tips can be written in various lengths -- from just a few lines to a couple
of paragraphs. For example, following is one of the hundreds of tips I've
written.
---
When designing your website, your copyright information should be displayed
at the bottom of each page. It's best to include both the word
Copyright and the © symbol, as some countries don't recognize
one or the other. Your copyright might look like this: Copyright © Company
Name Year
Today's tip by Shelley Lowery, author of the acclaimed Web Design Mastery
series. http://www.webdesignmastery.com
---
Reviews
Review different products or services and write about your experience with
the product, service and/or company -- Good or bad.
At the bottom of the review, include a few lines of text about you with a
link to your website.
Sponsor Message
HTML/JavaScript codes
Write HTML and/or JavaScript codes that will enable your readers to copy
and paste them into their web pages. Include any needed instructions and
allow them to be freely published.
At the bottom of the code, include a few lines of text about you with a link
to your website.
All of the above content can be promoted through the various article announcement
groups on the Internet. These groups contain publishers looking for quality
content and can provide you with massive free promotion.
Here are a few groups to get you started:
Article
Announce
Free
Content
Free
Reprint Articles
Ebooks
Write a short, quality ebook that teaches or informs in the area of your
expertise. Throughout the ebook, include references to your products or services
with a link to your website. In addition, make sure you let your readers
know they may freely distribute the ebook.
Place a link to your ebook on your website to enable your visitors to download
it.
To encourage webmasters to distribute your ebook, create customizable fields
to enable webmasters to include all of the following:
• Company or website name
• Linked web address
• Affiliate links (if applicable)
In order to create an ebook that can be customized, you must first purchase
an HTML ebook compiler that offers this option. Keep in mind, not all compilers
do. There are only two that I can recommend and they are:
Ebook Edit
Pro
Activ
E-book
Both of these compilers will enable you to create customizable fields.
For some additional exposure, submit your ebook to some free ebook sites.
Here are a few sites to get you started:
http://www.free-ebooks.net
http://www.ebookdirectory.com
http://www.ebookjungle.com
http://www.e-book-zone.com
For additional information on ebook publishing, you may read the article
series,
Ebooks:
Self-Publishing Your Way to Internet Success.
As you can see, there are many different ways you can use content to increase
your traffic. The key to using this technique effectively is to allow your
content to be freely published with your bylines.
Your content could be picked up by webmasters, ezine publishers or even print
publishers and has the potential to be viewed by hundreds of thousands of
Internet users.
Providing free content is one of the absolute best ways to get your link
on thousands of websites. Use it to your advantage.
Copyright © Shelley Lowery 2004.
About the Author:
| Shelley Lowery
is the author of
Web Design
Mastery - An in-depth guide to professional web design. And,
Ebook Starter
- A complete ebook design kit. Visit Web-Source.net to sign up for a free
subscription to Etips and receive a free copy of the acclaimed ebook, Killer
Internet Marketing Strategies.
http://www.web-source.net |
|
Sponsor Message
| Web Design
Course |
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Email Course. Learn how to design a professional web site.
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| Tip of
the Week |
|
Pay-per-click programs will
enable you to advertise to your target audience and only pay for results
-- you pay a set amount for each visitor that is sent to your web site. The
most popular pay-per-click program is the pay-per-click Search Engines. You
can learn more about pay-per-click Search Engines
here.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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| Syndication
Feeds |
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Marketing and Promotion |
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Design |
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