Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
If you're looking for an easy way to increase your traffic and your subscriber
base, Floyd Tapia may have an answer. In Floyd's lastest article, Viral Marketing
with a Powerful Twist, he provides you with a great way to combine two powerful
marketing ideas and produce a viral marketing system that will not only drive
traffic to your site but will also build your subscriber base.
I hope you'll enjoy this week's edition of Etips.
To Your Success!
 Viral Marketing with a Powerful
Twist
By
Floyd
Tapia
What would you do with 500, 1000
or more additional visitors each day? Imagine how your web business will
grow with an extra 2000, 5000 or MORE leads each month . . .
Okay, I'll stop teasing you...But what IF those extra leads and visitors
cost you NOTHING? Let me tell you a story a friend of mine named Paul Galloway
shared with me...
The Brilliant Webmaster
Once upon a time, not too long ago in a nearby web land, there was a business
owner looking for a way to increase visitors to his website AND a way to
increase his subscribers. (Sound familiar?)
He and his webmaster came up with a simple but brilliant idea. They had some
software developed to help them implement this viral idea, and then they
launched the new campaign.
In just a couple of months, his website had received tons of visitors (including
lots of REPEAT visitors) and almost 49,739 subscribers from this promotion.
In fact, by setting it up properly, your per-subscriber cost could be ZERO.
Zero cost? What a beautiful end to this story. What was this powerful
secret?
Surprisingly, this wasn't a "new" concept like all the gurus brag about with
their brand new, super secret, monumental discoveries.
No. Interesting enough, you've almost certainly seen the "component parts"
of this system in other places.
What made this idea so brilliant was to combine two existing traffic devices
and add a "twist" -- and this powerful twist is where the super viral effect
is born.
Okay, it's almost redundant to say this but everyone knows that they should
try to build a list of customers to be truly successful. But try this...
The two "components" are a "tell a friend" program and an online contest.
What? Is that all? Well try this on for size. Oh, I'll get to the "twist"
in a second...
Viral Marketing with a "Twist"
1. Start an online contest, drawing, etc.
2. Let the contestants know that by entering the contest they're also subscribing
to your publication.
3. On the contest form, put a referral or tell a friend box where contestant
can enter friends and business associates so that they will be sent an invitation
to enter the contest.
But here comes the really good part... NOW we're going to add a "TWIST" to
maximize your results.
-
Let the contestant know that every
person they refer to your contest, they will get an additional entry as well.
This is part of the powerful twist.
-
Second part of the twist: After they
submit the form, give them a URL where they can check to see the "front runners"
in the contest.
These last two items are what makes
this so powerful. You give your contestants an extra incentive to refer more
and more of their friends and a way to track their standing in the contest.
Do you see how this taps into your visitor's triggers of greed and competitive
nature? Here's an example of a real contest:
http://contestofthecentury.marketingvault.net
If you take the time to set this up properly, you too may cause an avalanche
of quality traffic and subscribers to your site.
I can't say enough about the importance of putting this unused, yet lucrative
marketing technique into action. This IS viral marketing with a powerful
twist at its best.
About the Author:
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| Tip of
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Common Gateway Interface, better
known as CGI, is one of the most widely used server applications on the Internet.
This software resides on your server and automatically performs specified
functions on your web site. You can find a wealth of free scripts at the
CGI Resource Index.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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