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Hello,
Welcome to this week's edition of Etips.
If you're doing business on the Internet, you know how much time and effort
goes into keeping your business running smoothly. In order to free up some
of your time, it is essential to automate as many of your daily tasks as
possible. That's where autoresponders come in.
Over the years, I have received many questions about autoresponders. For
this reason, I have devised a list of Frequently Asked Autoresponder
Questions.
I hope you'll enjoy this week's edition of Etips.
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 Frequently Asked Autoresponder (Automatic Responder)
Questions
By Shelley Lowery
Autoresponders, also known as automatic
responders, are one of the most popular tools used on the Internet, as they
will enable you to put a portion of your business on auto-pilot.
Over the years, I have received many questions about autoresponders and have
devised a list of the most frequently asked autoresponder questions.
Question: I'm new to Internet marketing and
am continually hearing about the benefits of using an autoresponder. Can
you please explain exactly what an autoresponder is?
Answer: Autoresponders are one of the top
promotional tools available online today. They are also known as mailbots,
automatic email and email on demand. They were derived from the very popular
fax on demand and designed to automatically respond to any email message
sent to it with an automatic response.
Autoresponder programs vary from software set up to run with your desktop
email program and automatically answer your incoming email to a script that
runs on your server. The script may run a Web-based autoresponder system
that utilizes a web page form, or it may run with your pop email account
on your server. It is programmed to automatically send out a predetermined
message when a message is received to a specified script address or email
address.
Question: My hosting company provides access
to autoresponders, but I have no idea what they're used for. Can you please
explain?
Answer: There are many advantages associated
with the use of autoresponders. Not only do they automate the daily task
of manually replying to requests for information, but they also provide instant
gratification for the recipient.
Autoresponders can be used in an unlimited number of ways including:
-
Sample ezine copy for potential
subscribers
-
Articles for publication - A great
way for writers to distribute their articles
-
Offer free powerful reports on various
subjects and use your signature file at the end to promote your site or
business
-
Offer free resources with information
about your site, product or business
-
Information about your business
opportunity
-
Product listings
-
Price list
-
Welcome letters
-
Thank you letters
-
Order confirmations
-
Advertising rates
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Question:
Can you tell me what I should look for when selecting an autoresponder
service?
Answer: When selecting an autoresponder
service, there are many factors that need to be taken into consideration
to ensure maximum performance.
The service you select should provide all of the following:
-
Personalized responses - This
makes the recipient feel that the message was sent specifically to them.
-
Automatic follow ups - Studies
have shown it may take up to seven contacts before closing a sale.
-
Unlimited text length - If
you are inhibited by the amount of text your autoresponder may contain, you
may be forced to revise a successful sales letter, ultimately costing you
business.
-
Free unlimited updating -
It is imperative to provide your customers with accurate, up to date information
on your products and services.
-
Automatic notification - You
must have the ability to track your ad's performance. You should be instantly
informed each time someone requests your information.
Question: I would like to set up an autoresponder
course, but I can't figure out how to do it. Can you please explain?
Answer: In order to set up an autoresponder
course, you must use a system that provides follow-up autoresponders. These
follow up messages can be set up to automatically be sent out at predetermined
intervals. In other words, you can set up your autoresponder to automatically
send out a new message each day for as many days as you would like.
Not all autoresponders will enable you to create follow-up messages. However,
Getresponse
will.
If you'd rather have your own autoresponder system that resides on your server,
I recommend using
AutoResponse
Plus.
The first step in creating an autoresponder course is to decide upon a subject.
Your course should focus on a subject in which you have a great deal of knowledge
and target your potential customers.
Once you have selected your subject, you'll need to make a list of topics.
Each topic will represent one lesson. If you have five topics, then you can
offer your visitors a free 5- day course. If you have ten topics, then you
can offer your visitors a free 10-day course and so on.
Separate each of your topics into course lessons. Your first lesson should
welcome your subscriber to your course and explain a little bit about what
they are going to learn, followed by the first lesson.
The key to creating a successful autoresponder course is to provide quality
information that will be of interest to your target audience. Each daily
topic must contain valuable information or your reader may decide to unsubscribe.
In addition, make sure you include information in regard to your course such
as the lesson number, lesson title, information about your products or services
and highlights of the next lesson.
Your course should identify a problem, provide advice in regard to solving
the problem and provide the solution with your products or services. Keep
in mind, your course should not be written like a sales letter. It must provide
quality information written to teach and inform.
Autoresponders are an absolute essential part of developing a successful
Internet business. The more you can automate your tasks, the more time you'll
have for more important things, such as making more sales.
Copyright © Shelley Lowery 2003.
About the Author:
| Shelley Lowery
is the author of Web
Design Mastery - An in-depth guide to professional web design. And,
Ebook Starter -
A complete ebook design kit. Visit
Web-Source.net to
sign up for a free subscription to Etips - Web Design, Internet Marketing
and Ecommerce Solutions and receive a free copy of the highly acclaimed
ebook, Killer Internet Marketing Strategies -- A $27
value. |
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| Tip of
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If you would like to display
an image within your web page as a clickable link, simply use the standard
linking code with your image code. When linking an image, make sure to include
border=0 within your image code. If you don't, your image will be displayed
with a link border.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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