Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips!
If you subscribe to many ezines, you've probably heard about the new Google
AdSense program. If you haven't, Google AdSense is the hottest new advertising
revenue program on the Internet. It was specifically designed to enable content
rich sites to increase their advertising revenue simply by displaying Google
AdWords ads.
If you're a long time subscriber of Etips, you know that I never recommend
anything that I haven't tried myself. I began displaying the Google ads on
Web-Source.net about a month ago and have been very pleased with the results.
Generally speaking (as to not violate Google's terms and conditions), this
new advertising revenue program is producing results.
In today's edition of Etips, I will be featuring my latest article entitled,
Google AdSense Rewards Content with Advertising Revenue.
I hope you'll enjoy this week's edition of Etips.
To Your Success!
 Google AdSense Rewards Content with
Advertising Revenue
By Shelley Lowery
If you've been looking for an easy
way to increase your website's revenue, Google AdSense may be your
answer.
Google AdSense is a phenomenal new advertising revenue program that
is taking the Internet by storm. It was specifically designed to enable content
rich sites to increase their advertising revenue simply by displaying Google
AdWords ads.
Google AdSense makes selling advertising space easy, as they handle
everything for you. With access to a database of 100,000 advertisers, you'll
never have to worry about finding advertisers for your website again.
The concept is simple. If you have a quality site that provides content,
such as articles, you may qualify to display Google AdWords text ads
on your web pages. If your site is approved, you will receive a portion of
the pay-per- click payment.
The great thing about Google's sophisticated advertising system is that the
ads that display on your web pages are relevant to your content. They scan
each page to determine what your page is about and display the ads accordingly.
This will increase your click-through rate considerably, as relevant text
ads combined with quality content are highly effective.
Although the AdSense program is free to apply, your site will be reviewed
and must be approved in order to begin displaying the ads.
As there have been many sites turned down, you'll need to ensure your site
meets Google's criteria prior to applying. You can find the guidelines at
the following web address:
https://www.google.com/adsense/policies
They're basically looking for quality sites offering content. The keywords
here are "quality and content." If your site is under construction, loaded
with advertising and/or broken images and links, don't even waste your time
applying, as you won't be accepted. However, if you have a quality site and
provide your visitors with content, you will most-likely be accepted.
The more content pages you have, the more advertising revenue you can make.
It's really that simple. If you don't have your own content, there is a wealth
of content available on Internet completely free. Subscribe to any of the
following article announcement groups to receive new article submissions
each day:
Article Announce - All types of articles AABusiness - Business oriented
articles, including: Business, Ecommerce, Sales, Networking, Business
Communication, Internet Marketing, Promotion, etc.
AAInternet - Internet oriented articles, including: Ebooks, Ezines,
Search Engines, Web Design, Web Development, Web Sites, etc.
AAHome - Home and Family oriented articles, including: Parenting,
Relationships, Cooking, Recipes, Crafts, Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles, including both physical
and emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, you'll not only receive
new article submissions delivered to your email, but you'll also have access
to the archives which contain thousands of quality articles.
Visit the following web address for further information:
http://www.web-source.net/articlesub.htm
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Once you've located articles that
are relevant to your website, simply create a page for each. For example,
if you find ten appropriate articles, you can create ten new content pages
in which you can display Google AdWords ads. Not only will you be
adding valuable content for your visitors, but you'll also increase your
website's traffic and revenue. It's a win-win deal no matter how you look
at it.
Once your site has been approved, you simply select the style of ads you'd
like to display and paste the code into your web pages where you'd like the
ads to display.
Although all of the ads are text, there are two layout options to choose
from -- horizontal (like a standard 468 x 60 banner), or vertical (like a
120 x 600 skyscraper banner). The "banner" ads display up to two ads and
the "skyscraper" ads display up to four ads.
Although both ad styles can be effective, the "skyscraper" ads placed toward
the top right side of your page are generally more effective. However, each
page is different and will produce different results. For this reason, you
may want to test your pages and display the style that produces the highest
click-through rate.
Once you begin displaying the ads on your website, you can visit Google and
log in to your account to see how the ads are performing. You can view the
number of impressions, clicks, click-through rate and your earnings.
If you're concerned about displaying ads that may compete with products or
services you're promoting, Google offers an option to filter out unwanted
ads. In addition, you can display the ads along with any affiliate programs
you may be promoting, as long as the ads don't look like Google ads.
Google AdSense is the hottest advertising revenue program on the Internet.
Isn't it about time you got paid for your content?
Copyright © Shelley Lowery 2003.
About the Author:
| Shelley Lowery
is the author of the highly acclaimed ebook series, Web Design Mastery --
An eight volume (500+ pages) in-depth guide to professional web design. Web
Design Mastery is being hailed as the "Bible" for professional web design.
http://www.webdesignmastery.com |
|
| Tip of
the Week |
 |
Displaying a large image on
your web page will cause your page to load very slowly. Instead, consider
dicing the image into smaller sections and piecing it back together. Create
a table with cells for each image section and place the images within the
cells like a puzzle. Set your table's cellpadding and cellspacing to 0. Your
page will load much more quickly.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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