Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips!
Over the weekend, I had the pleasure of reviewing Corey Rudl's new ebook,
The Insider Secrets to E-mail Marketing. As I have a copy of Corey's
highly acclaimed course, The Insider Secrets to Marketing Your Business
on the Internet, I was thrilled with the opportunity.
It's not often that I am surprised by something I see online. And it's even
more rare that I stumble upon a book that I feel is worth recommending to
my readers.
But I just discovered that Corey Rudl -- probably one of the best-known and
most well-respected experts on the subject of email marketing -- has just
released all the details behind how he used email marketing to make $213,705
and attract 41,409 new opt-in subscribers in the last 30 days alone!
The truth is, I still can't figure out exactly WHY Corey has made this
information available, since it gives everyone -- including his competitors
-- the chance to steal the secrets he's spent the last 6 years perfecting!
He shows you everything from growing a super-responsive opt-in list as quickly
as possible, to generating the highest possible revenue from every e-mail
you send, to protecting your business from being wrongly accused of spamming
and knowing how to effectively deal with it if you are...
He also teaches you when you should mail, how you should mail, what you should
write, and when you should send it so that you are guaranteed the best possible
results from each and every email...
His years of testing are going to completely eliminate all of YOUR
guesswork!
The thing is, the email marketing industry HAS changed dramatically over
the past few years. And while company after company has gone out of business
just trying to keep up with all these changes, Corey has continued to generate
over $2.2 million every year with email marketing.
The Insider Secrets to E-mail Marketing shows you step-by-step what
he did and how he did it so you can take his strategies and model them to
create your own success.
With over 430+ pages that include tons of great real-life examples, I was
especially impressed by the way Corey's book breaks down exactly HOW you
can implement -- and test -- all the tips and techniques that he teaches
into your own business.
I still think that Corey's going to regret giving all this information away,
so I would advise you to grab this book while you can! It really does tell
you everything you need to do to grow your business successfully with email
marketing. Find out more at
Corey's
site.
-------------
In today's edition of Etips, I will be featuring a great two-part article,
written by Bryan Guentner, entitled, 7 Steps to Killer Ad Copy.
I hope you'll enjoy this week's edition of Etips.
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7 Steps to Killer Ad Copy Part 1
Proven Techniques for Writing Ads
that Magnetize Your Audience & Pave the Way for Towering Profits!
by Bryan Guentner
A Step-by-Step Guide to the 7 Essential
Elements You Need to Know in Order to Launch an Effective Online Ad
Campaign
Discover the Secrets Professionals Use to Develop Crucial Copywriting Skills
for the 'Net
Use any search engine on the 'net and you'll find dozens of eBooks and articles
about the importance of copywriting and its effect on the consumer. It's
true. Sales copy can make or break your business, and if you don't know how
to craft it, or don't have the money to buy it from a pro, you'll go bust
before the traffic ever starts trickling in.
In 7 Steps to Killer Ad Copy, I'm not going to waste 4 pages bragging about
how I went from rags to riches in 17 days, or how waking up to a bank full
of new deposits is my daily ritual (what good does that do you?). I'm simply
going to teach you everything you need to know about how to out-write your
competitors and watch the sales come pouring in.
I can already tell you have an advantage over 99% of your competition. You're
studying a course designed specifically for Internet Sales Copy, not a general
marketing book you'd find on the shelf of any library.
You may not know the difference between offline and online ads yet, but you're
getting there. You've taken the first step toward increasing your chances
of success by learning how to write words that are geared for a call to
action.
There are millions of sites on the 'net, and each one has its own formula
for trying to clinch a sale. But what is it that gets people to buy, rather
than think about buying on your site? It's the copy.
Your words. Your method of interacting with a visitor to your site. The way
you tell your tale and convince people that your product is worth investing
in over Joe Blow's. Even if you don't have what it takes now, you can develop
the skills you need to pack a punch whenever you write your sales copy.
In the offline world, your customer has to be convinced to take action just
to walk into a store, or go to his or her computer and type in your URL.
Online, they're either on your site already, or you're just convincing them
to take a chance on you with a simple click of their mouse.
Throw out everything you've learned about how to write sales copy. The Internet
consumer is a different animal. He's hungry for information. He knows he
has plenty options to consider. You have to throw him a steak, not a bone
- and your copy can be the sizzling temptation you need to capture his
attention.
With traditional offline marketing, you have to introduce yourself, explain
why you're wasting the prospect's time and taking up space in their mailbox.
If they're reading a newspaper, chances are, they won't even see your small
print ad, which cost you hundreds or thousands of dollars, depending on which
city you're in.
Ever wonder why so many people are flocking to the Internet to launch their
businesses now? Because advertising is so much cheaper! A virtual storefront
costs next to nothing, you can write the sales copy yourself, there are no
limitations on space, and no printing costs to consider.
In fact, it's possible to do all of your advertising for free on the 'net,
as long as you know how to write effectively. It's more than just spouting
off the benefits of your product.
 New Internet
Marketing Book Nothing But 'Net Will Make You Nothing But
Money
Nothing But 'Net by Michael Campbell
goes well beyond the basics of Internet Marketing.
Many Internet marketing references have strong theoretical content, but few
give the reader a hands on approach. Michael Campbell explains internet
marketing, step by step, in an easy to read format that is jam packed with
useful information, tips, tricks and secrets that I wish I could keep away
from the competition. His knowledge of search engine tactics and the placement
of keyword phases is critical when it comes to generating web site traffic
and getting new customers.
Click here
to see how you can generate $750,000 in internet revenues, in just one year,
without paying for advertising!
You have to write your words as if you're transforming them into the epitome
of the perfect salesperson. When you write your words, visualize them as
a person greeting your customer at your virtual door.
What brought the customer into the shop in the first place? Offline, it might
be a neon sign lighting up the night. Online, it's going to be your headline.
Something shocking, unbelievable, impressive, or mind-boggling.
When the customer enters your site - your store - there is no tangible
merchandise he can pick up and consider. It's all based on one thing - words.
And on the Internet, you have no limitations to the length of your message.
What will stand out are larger print, colorful headlines, and persuasive
keywords and phrases.
Selling is more than bombarding them with every benefit known to man and
promises of vast riches if they buy your product. Effective sales pitches
come after you've formed a relationship with your prospect. Earned their
trust. Made them want to listen to you.
How do you know what to say to capture their interest and make them read
on? First of all, you have to believe in your product. If it's not a good
one, your lack of enthusiasm will be apparent.
Your product should be something you yourself have used and found beneficial.
You have to know how it has life-altering possibilities, so that you can
show - not just tell - your customers what effect it will have on their
lives.
You can brainstorm your way to captivating copy that sells. All you have
to do is think like your target audience. You need a checklist that you can
refer to so that the sentences you put together all flow like an inverted
pyramid from the headline to the ultimate call to action - the crux of the
copy being an answer to the question, 'What can it do for me?'
Brainstorming Activity - Checklist for Copy Creation
-
Make a list of 3 problems your target
audience may have that your product can solve if they buy it. This can be
a money shortage, desire for more free time, a dead-end career, and so on.
Your product might be able to solve all three of these issues if it's able
to raise their income and allow them to quit their jobs and not have to worry
about the bills anymore.
-
Think of 5 things your product can
deliver that are purely selfish and not at all necessary. It's not all about
what we have to have. More often than not, it's what we want, pure and simple.
While someone might be worrying about paying the mortgage one month, they're
still dreaming about luxury SUVs and having an Olympic-sized swimming pool
installed in their backyard.
-
Write down 10 reasons someone might
give for not buying your product. You have to know what obstacles you're
faced with if you want to have the power to knock them down. Not enough money?
Think of what you'll lose if you don't buy the product now. It's not just
about waiting until you have the cash, it's all the cash you're losing for
every second you don't buy the book.
-
What action do you want the visitor
to take on your site? You'd be amazed at the number of sites that have absolutely
no call to action whatsoever. The headlines are in place. The testimonials
are sprinkled strategically throughout the site. The sales copy is in motion.
But nowhere on the site does it tell the visitor what to do next. You have
to spell it out for them, because if you don't, you've missed out on an
opportunity that someone else will take advantage of at some point in
time.
By reading 7 Steps to Killer Ad Copy, you're going to become skilled at crafting
words that double as your sales staff. You're not only going to discover
what works with online copywriting, but what you should avoid as well.
From creating attention-grabbing headlines to the formation of a powerful
and persuasive vortex of sales copy, you'll know everything you need to know
in order to turn your website from a static stand-by to a profit-stealing
storefront.
In my next lesson, If You Don't Know the Difference Between Weak & Strong
Headlines, Your Copy Will Never Get Results, I'll walk you through a host
of headlines that will open your eyes to a new way of understanding how writers
have learned to appeal to your emotions and capitalize on your impulse to
buy now and think later.
You'll never look at another headline the same way - whether it's on the
Internet, in your daily newspaper, or blazoned across a direct mail piece
that came in yesterday afternoon's mail.
Don't let the self-proclaimed 'experts' convince you that you have to study
for years in order to be a world-class journalist. The Internet has provided
the perfect avenue for amateur writers to grasp the fundamentals of copywriting
and succeed in transforming their dull words into dramatic motivation to
buy.
All it takes is 7 easy steps and you'll be on your way to better sales copy
in less than a day. You've already taken the first step - brainstorming your
way into the mindset of your consumers. Now, all you have to do is let me
teach you how to construct compelling sentences for your existing customer
profile.
Don't wait until it's too late to convince someone of your message. Without
influential copywriting skills, your website and your product will never
rise to their full potential.
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