Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
| Issue: |
#144 |
| Date: |
July 8, 2003 |
| Circulation: |
32,338 |
| Publisher: |
Shelley Lowery |
| Email: |
admin@web-source.net |
| Etips: |
|
Hello,
Welcome to this week's edition of Etips!
In today's edition of Etips, I will be featuring an informative article entitled,
How to Get Massive Exposure for Your Site at Low to No Cost, written
by Harmony Major.
I hope you'll enjoy this week's edition of Etips.
To Your Success!
How to Get Massive Exposure
for Your Site at Low to No Cost
By
Harmony
Major Copyright © 2003
As much as I hate to use "marketing
language," using these four simple tactics will "light your traffic on fire"
... immediately. I guarantee it. And even better for you, each one of them
can be used at absolutely no cost whatsoever.
To get massive exposure and VERY high visibility for your site at low to
zero cost, you can:
1. Make your site "indispensable" or controversial.
Having a site that offers something unique and USEFUL will cause people to
refer their friends to it just because you filled a need for them.
You won't even have to ask.
Don't fall into the all too common trap of creating a site that offers the
same little dried-up articles, free e-books, and stuff as every other site
in your niche. *BE DIFFERENT.*
For instance, you could host a free, detailed e-course on your site -- as
good or better than any PAID e-book in your target market -- in which you
give people a twice weekly "lesson", have them answer some questions based
on the lesson, then go over the answers and help your "students" in their
understanding, if necessary.
Then you could guarantee the results, where registrants get a free 15-minute
brainstorming session with you on how to make the techniques you taught in
your course work for them, if they weren't able to make it happen on their
own.
TIP: Be sure to make people REGISTER to participate in the course, so you
can collect their names and e- mail addresses for later follow-up.
You could also make a part of your site controversial, by posting some content
that you know will get people riled up ... in a good way.
Write a long article on your underrepresented, but strongly supported, views
on customer service. Create a forum just for members to blow the whistle
on what they feel are shoddy products, dishonest companies, and scams. Create
a section of your site where you post glowing *AND terrible* reviews on products
in your industry.
Whatever you decide, it should bring more visitors to your site out of curiosity
strictly from word of mouth, without you having to lift a finger.
TIP: Remember to draw people further in, by posting lots of enticing links
to the OTHER areas of your site. And have a way to collect their e-mail address
so you can keep yourself in their face later.
2. Get *the RIGHT KINDS* of top rankings in search engines.
Yes, everybody tells you that a top (10) ranking in a major search engine
or searchable directory is worth its weight in gold ... and they're right.
Kind of.
TIP 1: A top 10 ranking in a search engine won't do diddlysquat for your
traffic and sales if nobody is SEARCHING for that term.
TIP 2: A top 10 ranking in a search engine won't do diddlysquat for your
traffic and sales if that term isn't FITTING to what your site ACTUALLY OFFERS.
(If you snag a #1 ranking for "celery sticks", but your site offers carrots,
your traffic will be wasted and your sales will likely be zilch.)
So be sure your rankings are for targeted, *specific* terms that people are
actually searching for, and that are highly relevant to what your site REALLY
offers.
3. Get credibility and exposure,
all in one...
... by writing and submitting your articles all over the place. The more
people who see your name floating around in your niche, the more people who
trust you as a knowledgeable expert in your field, and the more people who'll
*seek you out* when they're looking for a "top dawg" to help solve their
problems.
For more tips on this particular topic, read the article "How to Be Perceived
As A *Field Expert* in 7 Simple Steps", at:
http://HarmonyMajor.com/articles/make-you-guru.shtml
4. Use inventive "guerilla link swapping" tactics.
What do I mean by "guerrilla?" Going against the grain, not using what the
law terms as "regular" tactics. Being unique and irregular.
How?
Swap *traffic* -- not links.
Swap *customers* -- not links!
Don't bury each other's links in a directory, or on a page with a zillion
others. That might be okay for search engine rankings in the long term, but
... you want traffic right NOW, right?
Swap ezine thank you page offers. Swap signature P.S. links. Swap *home page*
recommended website links.
And get results FAST.
When I swapped home page links, for instance, I started getting dozens more
visitors to my site *immediately* ... the very same day the site owner posted
my link.
It's all about being creative. Think of two areas of your business through
which you get a lot of exposure (certain Web pages, your sig file, your forum,
your product download page, etc.), and get to swappin'.
TO SUM IT UP...
The above four traffic generation tactics are instantaneous, super-easy,
and *don't* have to cost you a dime. And if you set your mind to it, you
could set at least ONE of them up by the end of the day, and be getting hundreds
more visitors to your site by this time NEXT WEEK.
There's absolutely *NO REASON* -- or excuse -- for why you can't or shouldn't
be doing this.
Super-fast results.
Absolutely no cost.
Highly effective -- IMMEDIATELY.
Better pick one and get it started.
About the Author:
| Not getting
enough website traffic? Let Harmony give you 51 low- and no-cost places to
advertise your site to attract more PAYING customers and targeted leads.
Make your monthly e-biz income MORE PREDICTABLE and avoid wasteful spending!
Come to:
http://WebsiteMarketingForCheapskates.com/biz1.html |
|
| Tip of
the Week |
 |
Alternative fonts are used
within a web page when your visitor doesn't have the original font you selected
on their computer. To create an alternative font, add an additional font
face selection within your font tag directly following your first font selection.
Separate your font names with a comma.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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