Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
| Issue: |
#137
|
| Date: |
May 13, 2003 |
| Circulation: |
30,300 |
| Publisher: |
Shelley Lowery |
| Email: |
admin@web-source.net |
Hello,
Welcome to this week's edition of Etips!
As you've probably heard, Internet marketing mastermind, Mark Joyner, is
leaving the Internet marketing arena! He's calling it quits...and, he's telling
all...
Mark has been conducting some "tell all" interviews and as a special gift
for you, I have an exclusive 25 minute interview Mark conducted with Mike
Chen that you can
download
completely free.
Here's a short message from Mike...
Hello,
Self-Made Internet Multi-Millionaire Mark Joyner reveals it all in a shocking,
brand-new, rapid-fire interview that you can listen to FREE right now!
Warning: Listen to this FREE interview
RIGHT
NOW or risk being left behind in the dust after the stampede of people
who are learning from it!
Blood is surging through my veins like crazy. My heart is racing, and I can
barely type.
I just got off the phone with Mark Joyner, the man who is considered by many
the father of Internet Marketing.
Just a few interesting facts about Mark...
• Mark is a former US military officer and a cold war veteran of military
intelligence
• He pioneered two billion-dollar Internet industries, those of e-books
and ad-tracking
• He created some of the most successful Internet marketing and network
marketing companies in the world
• One of his sites, StartBlaze.com, became one of the top 50 sites in
the world in just 6 weeks!
• One of his e-books was downloaded over 1,000,000 times by 1998, and
is STILL the only e-book to be rated 5 stars by ZDNet
• His most recent book, MindControlMarketing.com instantly became the
#1 best-selling book on Amazon.com when he released it
The list goes on and on, so listen to the interview if you want to learn
more, and more importantly, how he did it all!
Here's just an extremely small sampling of what you'll find covered in this
FREE interview...
• Exactly what viral marketing REALLY is (from the man who practically
created it), and the fundamental thing most people who are using it are DOING
ALL WRONG.
• Why all traffic is not created equal, and how you can leverage this
fact and skyrocket your sales right now (Getting hits but not enough sales?
If so, this one tip alone may be the most important tip you ever hear).
• What the "advertorial" format is, and how it's used on you every day
to get you to buy things without you really knowing you're being sold!
• How to intensify your headlines so much that it's virtually impossible
for them not to pull sales like crazy!
• How you can get 1,000's of bigtime e-zine publishers to review your
product, bringing you truckloads of amazing, high-quality traffic (and
sales)!
• And most importantly...Why mark is unabashedly giving away ALL his
secrets with no holds barred!
• Many more marketing gems that there's no time to list here. Just listen
to the interview for FREE right now.
That's right, folks! This is not a joke. Don't hesitate any longer. Listen
to this Interview right now and learn why everyone who listens to it practically
can't shut up about it!
I don't feel like I need to explain to you why you need to listen to this
interview
anymore. I absolutely guarantee you this will be the best 25 minutes you
ever spend in your entire Internet Marketing career!
Mike Chen
---------------
In today's edition of Etips, I will be featuring part five of our ten part
series, "The Birth of a Professional Web Site," and focus on your webmaster's
toolbox.
Having the right tools for the job is an important part of developing a
professional web site.
If you missed any of the previous articles in this series, you can find them
at the following web addresses:
The Birth of a Professional Web Site Part One
The
Learning Process
The Birth of a Professional Web Site Part Two
Your
Strategic Plan
The Birth of a Professional Web Site Part Three
Basic
Guidelines
The Birth of a Professional Web Site Part Four
Essential
Components
I hope you'll enjoy this week's edition of Etips.
To Your Success!
The Birth of a Professional Web Site Part
Five Essential
Tools
Developing a successful web site
takes a great deal of planning and preparation. An important part of your
preparation is obtaining the essential tools of the trade.
HTML Editors
An HTML editor is a software program used to create and edit HTML
documents.
Although some Internet marketers prefer to write their own HTML code, most
prefer to use an HTML editor, as it can greatly simplify a somewhat difficult
process. However, using an HTML editor has its disadvantages, as some editors
have a tendency to add a lot of unnecessary coding and may not support the
latest technologies.
Whether you will be writing your own HTML or using an editor, taking the
time to learn HTML is very important. Not only will you gain your independence,
but you'll also have the ability to add special effects that many HTML editors
don't support.
Here are some popular HTML editors:
Macromedia
Dreamweaver
A popular WYSIWYG (What you see is what you get) HTML editor. Great for beginners
and advanced users alike.
Coffee
Cup
A popular HTML editor that's great for beginners as well as advanced users.
Includes a built in browser that will enable you to instantly preview your
HTML as you go.
Hot Dog
Professional
Three HTML editors, including HotDog Junior for children, PageWiz for the
novice user and Professional for advanced and budding webmasters.
Text Editors
A text editor is a software program used for editing plain text that doesn't
add any special formatting.
If you're considering writing your own HTML code, you'll need a good text
editor. Although it will certainly be more time consuming, your code will
be much cleaner and can reduce your file size considerably.
In addition to using a text editor to write HTML, it can also be used to
edit scripts and write articles.
If you have a Windows operating system, Note Pad is the preferred text editor.
It should already be installed on your computer.
Although Note Pad is a great little text editor, it can't handle large files
and is much better suited for smaller jobs. You may find that you'd like
an editor that is more powerful, such as:
NoteTab Pro
TextPad
FTP
File Transfer Protocol, better known as FTP, is a procedure used to upload
and download files to and from your web server.
Although many HTML editors will enable you to edit and transfer pages to
your server, an FTP program is still an essential tool, as you must have
complete control over the files on your server.
An FTP program will enable you to upload scripts, set file permissions, create
folders and transfer files to and from your server.
In order to use FTP, you'll need to download and install a software program
on your computer. The most widely used FTP program is
WS FTP Pro.
Graphics Editor
A graphics editor is a software program that will enable you to design and
edit graphics.
Graphic design is an intimidating subject for many Internet entrepreneurs.
However, most of us must learn some basic design techniques in order to avoid
the high costs of hiring a professional designer.
The most popular program used by Internet marketers is
Paint Shop Pro. This powerful
program is the only program you'll need to design professional looking graphics.
Zip/Unzip Software
A Zip file is an "archive" of one or more files compressed into one file
for easy distribution.
Zip files are used to compress and transport file archives over the Internet.
It is the preferred method used for electronic file distribution, as rather
than downloading several different files, you can simply download one Zip
file. In addition, the download time will be minimized, as the files within
the Zip archive are compressed.
Once a Zip file is downloaded, it can be easily opened and extracted (unzipped)
with a Zip/Unzip software program. Although there are many Zip software programs
available on the Internet, WinZip is the most popular. WinZip makes working
with file archives simple. It features an easy point-and-click, drag-and-drop
interface for viewing, extracting, adding, deleting and testing archived
files.
You can download a fully functional evaluation version at
WinZip.
Email
Although most Internet Service Providers include email accounts for their
customers, these accounts aren't adequate for an Internet business -- especially
if you get a large amount of email. Not only do the email addresses contain
your ISP's name, but they are also very limited on features and options.
The two most popular email clients used online are Outlook and Eudora. These
programs will enable you to download email from your server and offer features,
such as sorting and filtering, and will enable you to easily organize your
email messages. What's more, your email address will be your own domain --
not someone else's.
Eudora
Outlook
Your webmaster toolbox will play an important part in your success. Take
the time to ensure your toolbox contains these essential tools and you'll
be well on your way to designing a professional web site.
(Continued in part six)
Copyright © Shelley Lowery 2003.
About the
Author:
Shelley Lowery is the author of the highly acclaimed ebook series,
Web Design Mastery -- An eight volume (500+
pages) in-depth guide to professional web design. Web Design Mastery is being
hailed as the "Bible" for professional web design.
http://www.webdesignmastery.com |
|
| Tip of
the Week |
 |
In order to create a steady
stream of traffic to your website, give your visitors a reason to visit and
continue to visit in the future. You must provide your visitors with fresh
content on a continual basis.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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