Self Publishing Your
Part 9 Selling Your Ebook
Writing and designing a great ebook is an essential part
of your success. However, it is only a small part of your overall strategy.
In order to be successful, you must develop and implement a strategic plan
to assist you in selling your ebook that includes all of the following:
A great ebook
A web site specifically designed to sell
Persuasive ad copy written with passion, excitement and
An easy ordering process
A powerful marketing strategy
Each step will play a very important role in your overall success. You must
plan each step very carefully and develop your strategy to its fullest potential.
If even one step fails, your sales will suffer.
Designing Your Sales Page
When you're ready to design your sales page, keep in
mind, the most important part of your page is your sales copy. Fancy web
sites and graphics don't make sales...words do.
Your sales page should have one specific purpose -- getting your potential
customer to take action. It should be simple in design and focus on one specific
Design your page in standard HTML and avoid using Flash or anything that
requires fancy plug-ins. You want your page to load as quickly as possible
and draw your visitor's attention to your text.
Another consideration of great importance is the Search Engines. You must
specifically design your page to rank high in the Search Engines. Including
good META tags is a step in the right direction. However, META tags are only
a small part of preparing a page for the Search Engines. Your page design,
title, text, link text and image alt tags all play a very important role
in determining how your page will rank. Visit Search Engine Watch to learn
If you'd like a head start on designing your sales page, you can find some great templates here:
Writing Effective Sales Copy
Your words are the most important part of your entire
marketing strategy. Every word, sentence and headline should have one specific
purpose -- to lead your potential customer to your order page. Pack your
copy with all of the benefits your ebook has to offer. Tell your potential
customer exactly what your ebook will do for them. Identify a specific problem
and promote your ebook as the solution. Write to persuade -- that's the bottom
Your sales letter should begin with a powerful headline
that DEMANDS ATTENTION. This headline might be in the form of a question
that identifies a problem, or it may be in the form of an intriguing statement.
Your headline is the most important part of your entire sales copy. If it
doesn't immediately grab your visitor's attention, they most likely won't
read any further. Developing a great headline should take more time than
writing your entire sales letter. It's that important.
Display your headline in a large, bold font that demands your potential
customer's attention and intrigues them to read on.
In order to keep their attention, use subheadings (headlines) throughout
your sales letter. Subheadings should provide highlights of each section
and capture the attention of those who just scan your text. Display your
subheading in a large, bold font.
When you begin writing your sales copy, write as if you were talking with
just one person. Write your copy with passion and excitement and tell that
one person exactly what your ebook will do for them. Write your words so
that they seamlessly flow together from your beginning headline through to
your order page.
In addition to using a killer headline and sales copy,
you must also include some powerful testimonials. Make sure you don't create
a separate page for your testimonials, as they most likely won't be read.
Place your testimonials throughout your sales letter to ensure their
Another powerful tactic used to increase sales is to
include free bonuses with the purchase of your ebook. Many times, you'll
find that a customer will purchase your product just for the bonuses.
If you're in need of some great bonuses you can offer with your ebook, visit
the following web address:
Completely remove your potential customer's risk by including
a money back guarantee. If they're not completely satisfied with your product,
for any reason, you'll refund their money. Internet users are apprehensive
when it comes to making purchases on the Internet. You must put their mind
at ease by building their confidence in you and your products.
The final part of your sales letter should include a
PostScript. When your visitor scans your sales message, chances are, they'll
read your headline, subheadings and your PostScript message. Place your most
important benefits within your P.S. message. It will get read.
Take your time and develop your sales page to its fullest potential. It is
an essential part of selling your ebook and of your overall success. You
may have a great ebook; however, if your sales copy is poor, your sales will
be minimal. A great sales page sells.
In part 10 of this series, we will focus on developing your marketing
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.