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document.writeln('    <td>      <div align="left"><img src="http://www.web-source.net/graphics/karon_thackston.jpg" border="0"');
document.writeln('	  align="Left" width="80" height="105" /><font face="Arial" size="+1"><b>The');
document.writeln('        Purpose and Practice of Writing Successful SEO Articles</b></font> ');
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document.writeln('         <br>');
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document.writeln('         <font face="Verdana,Helvetica" size="2">By <a href="http://www.copywritingcourse.com/?wsnet" target="blank">Karon');
document.writeln('           Thackston</a><br />');
document.writeln('         <br />');
document.writeln('         I was so excited to read his post! Google-icon Matt Cutts was blogging on');
document.writeln('         August 21st and hit the nail on the head (as he does quite frequently). The');
document.writeln('         title of the post was, "SEO Advice: Writing useful articles that readers');
document.writeln('           will love." That, in and of itself, says it all. Why is this such a thrilling');
document.writeln('           post? Because it reinforces what I\'ve been saying for years. Whether you\'re');
document.writeln('           writing content for a website, an article or any type of SEO copy, you must');
document.writeln('           think of the reader first.<br />');
document.writeln('         <br />');
document.writeln('         There is such a barrage of worthless articles floating around the \'Net these');
document.writeln('         days. Keyword stuffed, useless ramble that was obviously written with the');
document.writeln('         sole intent of attempting to rank high. Striving for top rankings is not');
document.writeln('         a bad thing, but the purpose of writing SEO articles is threefold not onefold:');
document.writeln('         provide information, rank high when used on your site and increase link');
document.writeln('         popularity. That means the practice must follow the purpose.<br />');
document.writeln('         <br />');
document.writeln('         <b>Why Write an Article?</b><br />');
document.writeln('         <br />');
document.writeln('         Let\'s start at the beginning. Why write articles to begin with? While having');
document.writeln('         SEO content on your site is a good thing, your first concern should be with');
document.writeln('         offering useful information to your readers. Cutts agrees with this practice');
document.writeln('         and makes a point to discuss why providing relevant, helpful information');
document.writeln('         is vital.<br />');
document.writeln('         <br />');
document.writeln('         If the information isn\'t helpful, those who visit your site will have little');
document.writeln('         interest in reading it. Yes, if the page ranks highly, it might bring in');
document.writeln('         a bit of traffic. But if visitors take one look at your article then click');
document.writeln('         away, what good have the high rankings done you?<br />');
document.writeln('         <br />');
document.writeln('         Likewise, if you choose to distribute your article throughout the Internet,');
document.writeln('         it is highly unlikely that others will elect to run your article on their');
document.writeln('         sites. If your work doesn\'t provide solid information and is poorly written,');
document.writeln('         it will not be considered link-worthy.<br />');
document.writeln('         <br />');
document.writeln('         <b>Optimizing for the Engines</b><br />');
document.writeln('         <br />');
document.writeln('         Once you\'ve decided what information you want to provide, you can turn your');
document.writeln('         focus to SEO. Copywriting for the engines requires balance. You never want');
document.writeln('         to sacrifice the reader\'s experience for the sake of rankings. Stuffing keywords');
document.writeln('         into text is a method that will almost always backfire. Practically no one');
document.writeln('         wants to read an article (or website page) that constantly repeats the same');
document.writeln('         exact terms to the point of extremes.<br />');
document.writeln('         <br />');
document.writeln('         Cutts also addressed this issue in his blog post, stating that he included');
document.writeln('         keyphrases within his own article and also used similar terms. Cutts made');
document.writeln('         a point of suggesting that we pay more attention to keyphrase use (and the');
document.writeln('         use of variations of those keyphrases) than focusing on keyword density.<br />');
document.writeln('         <br />');
document.writeln('         <b>The Two Most Important Keys</b><br />');
document.writeln('         <br />');
document.writeln('         The two "meta-issues" Cutts highlighted in his article were both related');
document.writeln('           to user experience, not to the practice of SEO copywriting. First, pay attention');
document.writeln('           to the content you offer. Always impart useful, concrete knowledge to your');
document.writeln('           reader. Second, study your niche (a.k.a. know your target audience!) and');
document.writeln('           write specifically for the purpose of helping them.<br />');
document.writeln('         <br />');
document.writeln('         There is other great information included in Cutts\' post, and I encourage');
document.writeln('         you to read it plus the comments that follow. You can find it here:<br />');
document.writeln('         <a href="http://www.mattcutts.com/blog/seo-advice-writing-useful-articles-that-readers-will-love"');
document.writeln('	  target="blank">http://www.mattcutts.com/blog/seo-advice-writing-useful-articles-that-readers-will-love</a>.<br />');
document.writeln('         <br />');
document.writeln('         These are things I (and other SEO pros) have been preaching for years. User');
document.writeln('         first, search engines second. When you get the priority straight, the rest');
document.writeln('         will fall into line without much hassle.<br />');
document.writeln('         <br />');
document.writeln('         <b>About the Author:</b></font><br />');
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document.writeln('            <td bgcolor="#DDDDDD"><font face="Verdana,Helvetica" size="2">Copy not getting');
document.writeln('                results? Learn to write SEO and online copywriting that impresses the engines');
document.writeln('                and your visitors at <a href="http://www.copywritingcourse.com/?wsnet" target="blank">http://www.copywritingcourse.com</a>.');
document.writeln('                Be sure to also check out Karon\'s report "How To Increase Keyword Saturation');
document.writeln('            (Without Destroying the Flow of Your Copy)" at <a href="http://www.copywritingcourse.com/keyword/index.html?wsnet" target="blank">http://www.copywritingcourse.com/keyword</a>.</font></td>');
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