<!-- 
document.writeln('<table bgcolor="#ffffff" border="0" cellpadding="2">');
document.writeln('<tbody>');
document.writeln('<tr>');
document.writeln('<td>');
document.writeln('<p align="left"><img style="border: 0px solid ; width: 80px; height: 80px; float: left;" alt="" src="http://www.web-source.net/graphics/ga/business16.gif" /><font face="Arial" size="+1"><b>Top 10 Reasons Why Online Marketers Fail With Article Marketing</b></font> </p>');
document.writeln('<p align="left"> <font face="Verdana,Helvetica" size="2">By <a href="http://thePhantomWriters.com/?wsnet" target="blank">Bill Platt</a> Copyright &copy; 2010<br />');
document.writeln('      <br />');
document.writeln('  If you\'ve been marketing products online for any length of time,');
document.writeln('  you\'ve likely heard people talk about the power and promise of');
document.writeln('  article marketing for the promotion of your online business.<br />');
document.writeln('  <br />');
document.writeln('  Unfortunately, many online marketers have tried to utilize');
document.writeln('  article marketing to benefit their online business and failed.');
document.writeln('  After numerous failures, many online marketers decide that');
document.writeln('  success with article marketing is an illusion. They decide that');
document.writeln('  article marketing is a complete and utter waste of their time and');
document.writeln('  resources.<br />');
document.writeln('  <br />');
document.writeln('  As one of those people, who has found great success with article');
document.writeln('  marketing, I have taken it upon myself to try to help people');
document.writeln('  understand what enables some people to be truly successful with');
document.writeln('  article marketing, while others will never see any success at all');
document.writeln('  with it.<br />');
document.writeln('  <br />');
document.writeln('  Some people believe that the only way to learn to be successful,');
document.writeln('  in any task, is to study those who have been successful. I happen');
document.writeln('  to be one of those people, who believe that studying failure can');
document.writeln('  be just as useful, as studying success.<br />');
document.writeln('  <br />');
document.writeln('  I see the concept of studying successful techniques and');
document.writeln('  techniques that fail, as the yen and the yang of success.<br />');
document.writeln('  <br />');
document.writeln('  It is one thing to study the people, who have been most');
document.writeln('  successful with article marketing. If you are attentive, you can');
document.writeln('  learn a lot from them. It is quite another thing to study the');
document.writeln('  people, who have failed with article marketing. If you are');
document.writeln('  attentive, you can learn a lot from them as well.<br />');
document.writeln('  <br />');
document.writeln('  In my recent e-book titled, "How To Use Article Marketing To');
document.writeln('  Positively Impact Your SEO Efforts", I talk about what it takes');
document.writeln('  to be successful with article marketing. But in this article, I');
document.writeln('  am talking about the reasons why many people fail with article');
document.writeln('  marketing.<br />');
document.writeln('  <br />');
document.writeln('  <strong>Top 10 Reasons Article Marketers Fail</strong><br />');
document.writeln('  <br />');
document.writeln('  The top 10 reasons why online marketers fail to find success with');
document.writeln('  article marketing:<br />');
document.writeln('  <br />');
document.writeln('  1. Failing to create an article that carries an interesting title');
document.writeln('  - a title that will attract the attention and interest of');
document.writeln('  publishers first and readers second.<br />');
document.writeln('  <br />');
document.writeln('  2. Failing to acknowledge that publishers have a vested interest');
document.writeln('  in keeping their readers happy - submitting crap articles that');
document.writeln('  publishers know their readers will not want to read.<br />');
document.writeln('  <br />');
document.writeln('  3. Failing to understand that people want articles that help them');
document.writeln('  solve problems and answer questions - as opposed to glorified');
document.writeln('  sales copy.<br />');
document.writeln('  <br />');
document.writeln('  4. Failing to keep the information interesting for the reader -');
document.writeln('  when people abandon your articles, they will never see the link');
document.writeln('  to your website.<br />');
document.writeln('  <br />');
document.writeln('  5. Failing to present a strong call-to-action in the authors\'');
document.writeln('  resource box - if the resource box does not attract a click, the');
document.writeln('  article is simply page filler.<br />');
document.writeln('  <br />');
document.writeln('</font><font face="Verdana,Helvetica" size="2">6. Failing to focus on the needs of readers in the authors\'');
document.writeln('resource box - readers, who enjoyed reading your article, want to');
document.writeln('know why they should visit your website. Don\'t bore them to');
document.writeln('tears with a lengthy personal story and a lengthy brag fest about');
document.writeln('what makes you more special than everyone else.<br />');
document.writeln('<br />');
document.writeln('7. Failing to expend a few more minutes during the editing');
document.writeln('process, to present your article with nice formatting - articles');
document.writeln('that break to a new line in mid-sentence are annoying and');
document.writeln('hard-to-follow. Long paragraphs that run for miles are');
document.writeln('hard-to-read and lead to eyestrain and article abandonment.<br />');
document.writeln('<br />');
document.writeln('8. Failing to spell check your articles can annoy a lot of people');
document.writeln('- you may not catch all of the mistakes, especially when your');
document.writeln('Spellchecker software does not identify the misspelling to you.');
document.writeln('Often, you can get by with a few misspellings and instances of');
document.writeln('poor grammar in an article, so long as the misspelling or poor');
document.writeln('grammar does not distract the publisher, when he or she is');
document.writeln('reading the article.<br />');
document.writeln('<br />');
document.writeln('9. Failing to make sure that you put the article into the correct');
document.writeln('category - when publishers ask you to select a category for your');
document.writeln('article. Do not cut corners here. If you expect the publisher to');
document.writeln('fix your category for you, they won\'t... If a publisher sees');
document.writeln('your article in the wrong category, they will more often hit');
document.writeln('delete, rather than fix your article placement.<br />');
document.writeln('<br />');
document.writeln('10. Failing to follow simple instructions - the easiest thing to');
document.writeln('fix is the one thing that 85% of article marketers ignore, and');
document.writeln('that is making sure your articles\' word counts match the');
document.writeln('publishers\' requirements for word counts. Article marketers, who');
document.writeln('are willing to waste a publishers\' time, by submitting articles');
document.writeln('that do not meet minimum or maximum word counts will find that');
document.writeln('the publisher would prefer to reject all of the marketers\'');
document.writeln('articles, rather than to take the time to check if the marketer');
document.writeln('finally started following instructions.<br />');
document.writeln('<br />');
document.writeln('<strong>Final Thoughts</strong><br />');
document.writeln('<br />');
document.writeln('In the end, as an article marketer, you must always strive to');
document.writeln('satisfy two audiences - the publisher, who might want to publish');
document.writeln('your articles, and the reader, who might want to read your');
document.writeln('articles.<br />');
document.writeln('<br />');
document.writeln('If your article fails to satisfy one or both of the people in');
document.writeln('your target audience, then you should not be surprised that your');
document.writeln('article marketing failed to achieve its intended goals.<br />');
document.writeln('<br />');
document.writeln('The most common reason for failure in article marketing is');
document.writeln('actually the tendency of marketers to view article marketing, in');
document.writeln('the same way that they view ordinary advertising.<br />');
document.writeln('<br />');
document.writeln('With ordinary advertising, people write sales copy to generate an');
document.writeln('immediate action.<br />');
document.writeln('<br />');
document.writeln('With article marketing, the process is a little bit different.');
document.writeln('With article marketing, those who are most successful answer the');
document.writeln('needs of the reader first, before presenting the sales copy that');
document.writeln('is designed to get people to take an action. This is why');
document.writeln('successful article marketers solve problems and answer questions');
document.writeln('in the body of the article, reserving the sales copy for the');
document.writeln('authors\' resource box.<br />');
document.writeln('<br />');
document.writeln('By putting the focus on solving problems and answering questions');
document.writeln('for readers, we are able to get the attention of the publishers,');
document.writeln('whom we absolutely want and need to publish our articles. By');
document.writeln('restricting our sales copy to our authors\' resource box,');
document.writeln('publishers are more inclined to give us what we want (access to');
document.writeln('their audiences for our sales message), because we have');
document.writeln('successfully given publishers what they wanted - information that');
document.writeln('their readers will find useful and interesting.<br />');
document.writeln('<br />');
document.writeln('<span style="font-weight: bold;"> About the Author:</span><br />');
document.writeln('<br />');
document.writeln('<br />');
document.writeln('</font></p>');
document.writeln('<table border="0" cellpadding="0" cellspacing="0" width="100%">');
document.writeln('  <tbody>');
document.writeln('    <tr>');
document.writeln('      <td bgcolor="#dddddd"><font face="Verdana,Helvetica" size="2">My name is Bill Platt. If you enjoyed this article and');
document.writeln('        found it useful, then you will love my newest ebook titled,');
document.writeln('        "How To Use Article Marketing To Positively Impact Your');
document.writeln('        SEO Efforts". It is 70-pages of hard-hitting information');
document.writeln('        about how to make your article marketing truly profitable. <a href="http://thephantomwriters.com/ebooks/article-marketing-seo.html" target="blank">http://thephantomwriters.com/ebooks/article-marketing-seo.html</a> Or, you can get warmed up with my free');
document.writeln('        "Article Marketing: Beyond The Basics" ebook at: <a href="http://thephantomwriters.com/ebooks/advanced-article-marketing.html" target="blank">http://thephantomwriters.com/ebooks/advanced-article-marketing.html</a></font></td>');
document.writeln('    </tr>');
document.writeln('  </tbody>');
document.writeln('</table>');
document.writeln('<p align="center"><font face="Verdana,Helvetica" size="2">Sponsor Message:</font> <br />');
document.writeln('  <a href="http://www.webdesignmastery.com" target="blank"><img src="http://www.web-source.net/graphics/wdm_ad2.gif" border="0" height="106" width="300" /></a></p>');
document.writeln('<center>');
document.writeln('<table align="center" border="0" cellpadding="2" cellspacing="6">');
document.writeln('<tbody>');
document.writeln('<tr>');
document.writeln('<td><font face="Verdana,Helvetica" size="2"><b><a href="http://www.web-source.net/?syndicator" target="blank">Content');
document.writeln('Provided By</a></b></font><b>:</b><br />');
document.writeln('<a href="http://www.web-source.net/?syndicator" target="blank"><img src="http://www.web-source.net/graphics/ws_syn.gif" border="0" height="72" width="153" /></a></td>');
document.writeln('</tr>');
document.writeln('</tbody>');
document.writeln('</table>');
document.writeln('</center></td>');
document.writeln('</tr>');
document.writeln('</tbody>');
document.writeln('</table>');
// -->
