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document.writeln('    <td><p align="left"><img style="border: 0px solid ; width: 80px; height: 80px; float: left;" alt="" src="http://www.web-source.net/graphics/ga/internet14.gif" /><font face="Arial" size="+1"><b>5 Essentials for Designing your Business Website</b></font> </p>');
document.writeln('      <p align="left"> <font face="Verdana,Helvetica" size="2">By <a href="http://www.MooreWebDesignSuccess.com/?wsnet" target="blank">Graham Moore</a> Copyright &copy; 2010<br />');
document.writeln('            <br />');
document.writeln('        Your Web Design says more about your business than you could');
document.writeln('        say yourself. And it says it 24/7.<br />');
document.writeln('  <br />');
document.writeln('        An effective Web Design will result in increased business,');
document.writeln('        whatever your business is. And you can be sure that an');
document.writeln('        effective Web Site will lift you above your competitors -');
document.writeln('        but you need to know what to include and how to go about');
document.writeln('        it.<br />');
document.writeln('  <br />');
document.writeln('        And while word-of-mouth is one of the most powerful ways to');
document.writeln('        grow your business, these days a website presence is');
document.writeln('        essential.<br />');
document.writeln('  <br />');
document.writeln('        Whatever your business is - if you\'re a florist on the high');
document.writeln('        street, a veterinary clinic in the suburbs, a plumber, a');
document.writeln('        panel shop or a wholesaler of electrical good, customers for');
document.writeln('        your products and services are looking on the internet.<br />');
document.writeln('  <br />');
document.writeln('        And if you\'re no there, it\'s your competitors which will');
document.writeln('        pick up the business.<br />');
document.writeln('  <br />');
document.writeln('        If you haven\'t got a web presence you may be thinking "It\'s');
document.writeln('        all too hard." Or "Where do I start?"<br />');
document.writeln('  <br />');
document.writeln('        Well, it\'s not hard - and I\'ll show you later how to get');
document.writeln('        started.<br />');
document.writeln('  <br />');
document.writeln('        Here\'s some simple things you must incorporate in your web');
document.writeln('        design to be successful - and by successful, I mean, to have');
document.writeln('        a positive effect on your business.<br />');
document.writeln('  <br />');
document.writeln('        1. Your web site should simply and clearly state what you do.');
document.writeln('        Visitors - your potential customers - to your site will leave');
document.writeln('        very quickly if they can\'t find what they want or see what');
document.writeln('        you do. Clear visuals are more important than a \'creative\'');
document.writeln('        design.<br />');
document.writeln('  <br />');
document.writeln('      </font><font face="Verdana,Helvetica" size="2">2. It should indicate the benefits of doing business with');
document.writeln('you. What is it about you that sets you apart from your');
document.writeln('competitors? Customers want to know why they should do');
document.writeln('business with a particular supplier and here\'s your chance');
document.writeln('to show the value of what you provide.<br />');
document.writeln('<br />');
document.writeln('3. It should show your potential customers just how easy it');
document.writeln('is to do business with you. How easy are you to contact ?');
document.writeln('How soon will products be delivered ? How easy is it to buy');
document.writeln('your products or services ? These and other such elements');
document.writeln('should be made very clear on the website.<br />');
document.writeln('<br />');
document.writeln('4. It should have elements which enable you to build trust');
document.writeln('with potential customers. The key to success - in any');
document.writeln('business today - is the level of trust a customer has with a');
document.writeln('supplier. Build trust by building a relationship with your');
document.writeln('potential customers. The way your web site design is set up,');
document.writeln('you can easily do this by offering a monthly newsletter, a');
document.writeln('free tip sheet, offering free advice - the key here is to');
document.writeln('give something to your customer, in this case the visitor to');
document.writeln('your site - and the trust starts to build. If you\'re a');
document.writeln('plumber, give them water saving tips, if you\'re running the');
document.writeln('local veterinary clinic, how about tips on the best food for');
document.writeln('a healthy dog. Then if you\'ve captured their details -');
document.writeln('because they\'ve asked for information from you - you keep in');
document.writeln('touch with them - and build the relationship.<br />');
document.writeln('<br />');
document.writeln('5. Your website should be updated regularly. If you\'re a');
document.writeln('retailer, you know the importance of updating your shop');
document.writeln('window for the passing customer. It\'s the same with your');
document.writeln('website. You want your customers to be regular visitors and');
document.writeln('when they see change they will want to come again. Updating');
document.writeln('your website shows them that you are pro-active, that you');
document.writeln('want to give them value when they visit - and that\'s all');
document.writeln('part of building the relationship.<br />');
document.writeln('<br />');
document.writeln('A successful web design puts value on your bottom line - it');
document.writeln('will increase your profits. And these days, the cost of a');
document.writeln('professionally designed and effective web site, including');
document.writeln('set up will be far more cost-effective than an advertising');
document.writeln('campaign. As for the word-of-mouth - your web site will be');
document.writeln('promoting your business day and night - if you have a site');
document.writeln('that is effectively designed.<br />');
document.writeln('<br />');
document.writeln('Graham Moore<br />');
document.writeln('<br />');
document.writeln('<span style="font-weight: bold;"> About the Author:</span><br />');
document.writeln('<br />');
document.writeln('      </font>      </p>');
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document.writeln('            <td bgcolor="#dddddd"><font face="Verdana,Helvetica" size="2">The author, Graham Moore, has been a consultant to small and');
document.writeln('              medium businesses for many years, helping them increase');
document.writeln('              their business outcomes - and their profits. For a free');
document.writeln('              report on Creating and Designing a Successful Web Site, go');
document.writeln('              to <a href="http://www.moorewebdesignsuccess.com" target="blank">http://www.moorewebdesignsuccess.com</a></font></td>');
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document.writeln('      <p></p>');
document.writeln('      <p align=Center><a href="http://www.webdesignmastery.com" target="blank" alt="web design mastery"><img src="http://www.web-source.net/graphics/wdm_ad2.gif"');
document.writeln('		  border="0" width="300" height="106" /></a><br />');
document.writeln('          <font face="Verdana,Helvetica" size="2"><a href="http://www.webdesignmastery.com"');
document.writeln('		  target="blank">Visit the Web Design Mastery site to<br />');
document.writeln('            download your free chapters (77');
document.writeln('            pages)!</a></font><br />');
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