<!-- 
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document.writeln('    <td><img border="0" align="Left" src="http://www.web-source.net/graphics/knunley.jpg" /><font');
document.writeln('	  face="Verdana,Helvetica" size="2"><b>DrNunley\'s Biz-Tips</b><br />');
document.writeln('      <br />');
document.writeln('      by');
document.writeln('      <a onMouseOver="window.status=\'http://DrNunley.com/\';return true;" onMouseOut="window.status=\' \';return true; "href="http://www.myaffiliateprogram.com/u/drnunley/t.asp?id=1359"');
document.writeln('	  target="blank">Dr. Kevin Nunley</a><br />');
document.writeln('      <br />');
document.writeln('      <b>What\'s Your Problem?</b><br />');
document.writeln('      <br />');
document.writeln('      We all tend to think of our products and services in terms of the wonderful');
document.writeln('      things they do for customers. You also need think of the specific PROBLEMS');
document.writeln('      your products and services can solve.<br />');
document.writeln('      <br />');
document.writeln('      The reason? This is the way customers think. They become interested in you');
document.writeln('      when they understand you have something that can improve or solve a problem');
document.writeln('      they are struggling with.<br />');
document.writeln('      <br />');
document.writeln('      Make your marketing point out the problems your product or service solves.');
document.writeln('      Find one particularly common and pressing problem to headline in your sales');
document.writeln('      letter, ad, or web page.<br />');
document.writeln('      <br />');
document.writeln('      Also make sure your marketing helps customers understand what other problems');
document.writeln('      you solve.<br />');
document.writeln('      <br />');
document.writeln('      Many prospects may have the problem, but don\'t yet know it. Their awareness');
document.writeln('      increases as you explain the problem, how it bothers them, and how it holds');
document.writeln('      the prospect back.<br />');
document.writeln('      <br />');
document.writeln('      This simple technique was responsible for an advertising revolution 80 years');
document.writeln('      ago. At one time, people didn\'t know they had bad breath or their house wasn\'t');
document.writeln('      clean. The awareness of those problems was created by advertising.<br />');
document.writeln('      <br />');
document.writeln('      <b>About the Author:</b><br />');
document.writeln('      <br />');
document.writeln('</font>');
document.writeln('      <table border="0" cellspacing="0" cellpadding="0" width="100%">');
document.writeln('        <tr>');
document.writeln('          <td bgcolor="#DDDDDD"><font face="Verdana,Helvetica" size="2">Kevin Nunley');
document.writeln('            writes your sales letter, web page copy, press release, solo ad, article,');
document.writeln('            or other one page document. Visit <a href="http://www.drnunley.com" target="blank">DrNunley.com</a>. Reach');
document.writeln('            Kevin at <a href="mailto:kevin@drnunley.com">kevin@drnunley.com</a>.</font></td>');
document.writeln('        </tr>');
document.writeln('      </table>');
document.writeln('      <p align=Center> <font face="Verdana,Helvetica" size="2">Sponsor Message:</font><br />');
document.writeln('          <a href="http://www.web-source.net/cgi-bin/t.cgi?l=pips" target="blank"><img');
document.writeln('	  src="http://www.web-source.net/graphics/plugin_ad7.gif" border="0" width="300"');
document.writeln('	  height="43" /></a><br />');
document.writeln('          <br />');
document.writeln('      </p>');
document.writeln('      <center>');
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document.writeln('            <td><p align=Center> <font face="Verdana,Helvetica"><b><a href="http://www.web-source.net/?syndicator"');
document.writeln('		  target="blank">Content Provided By</a></b></font><b>:</b><br />');
document.writeln('                    <a href="http://www.web-source.net/?syndicator" target="blank"><img src="http://www.web-source.net/graphics/ws_syn.gif"');
document.writeln('		  border="0" width="153" height="72" /></a><br />');
document.writeln('            </p></td>');
document.writeln('          </tr>');
document.writeln('        </table>');
document.writeln('      </center>');
document.writeln('      <p>');
document.writeln('    </p></td>');
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