Internet Marketing
Tools
Part Eight Autoresponder Basics
Autoresponders are one of the most widely used promotional
tools on the Internet. They're also known as auto responders, automatic
responders, mailbots, automatic email and email on demand. They were derived
from the very popular fax on demand and designed to automatically respond
to any email message received with an automatic response.
Autoresponder programs vary from autoresponse messages set-up within an email
program to a script that runs on a server. This script may run a web-based
autoresponder system that utilizes a web page form or it may run with a pop
email account on a server.
Autoresponders can assist you in automating many of your daily tasks
including:
Customer Follow-up
Following up with your customers is an important part
of providing good customer service. Not only is it an essential part of
developing a good relationship, but it will also enable you to introduce
new products.
Although sending out a personal message to each of your customers may not
be possible, an autoresponder can provide them with the illusion that your
message was personally sent.
Order Confirmations
If you're processing orders online, manually sending
each of your customers an order confirmation can be very time consuming.
By creating a standard letter and placing it within an autoresponder that
allows personalization, you can eliminate the need to manually respond --
while at the same time, provide good customer service.
Articles for Publication
Writing articles and allowing them to be freely published,
with your bylines, is a highly effective promotional strategy.
If you would like to enable your visitors to have access to your articles
around the clock, place them within an autoresponder. This will enable your
visitors to send an email to a specified email address and instantly receive
your article.
Autoresponder Courses
In addition to the standard autoresponder systems, there
are also autoresponders that can send an unlimited number of follow-up messages.
These follow-up messages can be automatically sent out at predetermined
intervals. In other words, you can set up your autoresponder to automatically
send out a new message each day for as many days as you would like.
This powerful technology is currently being used by some of the top online
marketers to reach thousands of potential customers. As you may know, it
may take up to seven contacts with a potential customer before closing a
sale. By setting up an autoresponder and offering a free autoresponder course,
you can completely automate a portion of your marketing efforts.
Selecting a quality autoresponder service
When selecting an autoresponder service, there are many
factors that need to be taken into consideration to ensure maximum performance:
• Personalized responses - Gives the recipient the illusion that your
message was sent specifically to them.
• Automatic follow-ups - Studies have shown it may take up to seven
contacts before closing a sale.
• Unlimited text length - If you are inhibited by the amount of text
your autoresponder may contain, you may be forced to revise a successful
sales letter, ultimately costing you business.
• Free Unlimited updating - You must have the ability to update your
autoresponders.
• Automatic Notification - You must have the ability to track your ad's
performance. You should be instantly informed each time someone requests
your information.
Although many web hosts provide their clients with one-time autoresponders,
if you're planning on sending out follow-up messages, you'll want to use
a more advanced autoresponder.
GetResponse
http://www.web-source.net/cgi-bin/t.cgi?l=gr
An advanced autoresponder system that will enable you to not only personalize
your messages, but it will also enable you to send an unlimited number of
follow-ups.
AWeber
http://www.web-source.net/cgi-bin/t.cgi?l=aw
AWeber provides an outstanding autoresponder system that will enable you
to take complete control over your autoresponder marketing campaign. This
professional autoresponder service provides you with all of the following:
Send HTML or text messages
Subscriber signup via email or web form
Easily import and export opt-in subscriber lists
Automatic removal links within each message
Unlimited message length
Completely personalize your messages
Advanced autoresponders with six follow-up messages
Statistics and graphs
If you'd rather have your own autoresponder system that resides on your server,
I recommend using AutoResponse Plus:
http://www.web-source.net/cgi-bin/t.cgi?l=autoplus
Autoresponders are one of the most widely used marketing tools on the Internet.
Although they can't completely automate your business, they can certainly
save you hours of valuable time, and increase your profits
considerably.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
Part Seven
Part Nine
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