Testing and Tracking
Your Marketing Strategies
implementing a strategic marketing plan is an essential part of your success.
However, unless you're testing and tracking your strategies, you may be losing
a great deal of time and money.
You can dramatically increase your sales simply by taking the time to test
and track your results. Not only will it help you to determine what's working
and what's not, but it will also enable you to focus your efforts on the
strategies that produce results.
When testing your marketing strategies, keep in mind, a strategy that produces
results for one person may not produce results for you. There is no 'set
in stone' strategy that works for everyone. You must develop your own style
and technique and test your results to determine what works for you. Below
are some ad tracking resources to assist you in your testing and tracking
Ad Tracking CGI Scripts
If you're looking for a simple way to track clickthroughs, then LnkinLite
may be your answer. This free script will enable you to easily keep track
of the number of clicks a specific link receives. Instead of using your standard
link within your advertising, you can use a link created by this script.
It will track the number of clickthroughs and instantly redirect your visitors
to your URL.
This powerful script is a link creator, tracker, disguiser and manager all
in one. It will enable you to create uniquely coded links that redirect to
any URL you specify and count all hits and referrers.
Cost - $45.00
This script will enable you to set up an entire ad tracking campaign including
statistical reports for referring URLs, what browsers your visitors have
installed, what operating systems your visitors are using and much more.
Cost - $47.00
Ad Tracking Services
A free service that tracks the clickthrough rates of your links. In addition
to tracking your links, LinkCounter hides the URL of the link destination.
This will prevent users from removing or changing your affiliate ID when
visiting an affiliate site through your link.
The PRO version of HyperTracker contains a number of advanced features including:
unlimited advertising campaigns, tracking of sales and actions, special scripts
that let you promote your own website address in your campaigns and much
Cost - Starting at $10.95 mo. They also offer a free version.
An online tracking system that will enable you to track an entire advertising
campaign. It will enable you to see how many visitors were generated by each
of your ads, keep track of sales that were generated by each ad and calculates
the cost-per-click, cost-per-sale, and click-to-sale ratios for each ad.
Cost - $19.95 mo. (for a limited time)
Statcruncher tracks and reports exactly which ads, banners and links are
producing results. They provide you with access to their powerful web-tracking
system that will enable you to track your ad campaigns 24 hours a day in
Cost - $49.00 yr.
If you'd rather not use any of the products and services listed above, you
can use some alternative methods. Below are some example tracking methods
you can use to track your response rates:
You can track your ads simply by adding some special coding to your URL.
To code your URL, add a question mark followed by a special tracking code
to the end of your web address. Your coded link will still open your web
page. Your code should look something like this:
The text after the question mark should identify a specific ad. You can code
it however you'd like.
To view your results, you'll need to look at your log files. Your code will
be displayed within your log files beside your URL.
You can track your email responses to specific ads by using the email subject.
Select a specific word to be placed within the email subject for each ad.
Although you can request that a certain word be placed within the email subject,
many times it won't be supplied. To avoid this problem, you can create a
special email link that will automatically fill in the subject when clicked
on. Your link should look something like this:
Testing and tracking your strategies is an essential part of doing business.
By concentrating your efforts on strategies that produce results, you can
not only increase your sales, but you'll also save yourself a great deal
of time and money.
Copyright © Shelley
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
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